Director, Brand Marketing (Employment)

Director, Brand Marketing (Employment), Development and Communications
255 Carter Hall Lane, Millwood
Millwood, Virginia, 22646
United States
Are you interested in a career with an organization that has global impact? Would you like to support a mission that improves and saves lives?
Project HOPE is an international NGO of more than 500 engaged employees and hundreds of volunteers who work in more than 25 countries, responding to the world's most pressing global health challenges. Our 60-year legacy has helped build hundreds of health programs worldwide that shape interventions for long-term solutions.
If you have the passion, compassion and expertise to contribute to our team, join our committed group of professionals as we help people help themselves.
Project HOPE is looking for a Director, Brand Marketing reporting to the VP, Chief Development/Communications Officer.This positionwill be responsible for developing marketing strategies and plans that establish and increase brand presence for Project HOPE. With a focus on increasing profile, raising awareness and engaging all audiences the Director, Brand Marketing will be responsible for implementing engagement marketing strategies. S/he will have proven expertise in programs that increase traffic to the website, increase leads for fundraising, engage audiences through compelling storytelling and assist in driving achievement toward reaching donor and revenue growth.
We are looking for a creative leader with experience working to: increase brand strength, creative execution, audience information and digital excellence. The ideal candidate will manage the relationship with Project HOPE's internal teams to ensure accurate and authentic delivery of the brand and produce purpose-built content to distribute via owned digital channels. This includes creating a strong brand and engagement audience strategy; cause marketing; social media advertising; SEO, website, events and creative.
S/he will lead a small team including a Manager, Events; Creative Specialist and Digital. The Director is responsible for the success of individual and team growth and performance to reach annual goals of increased influence, reach and engagement.
The position is located in Millwood, VA (about 15 miles from Winchester, VA) with the opportunity to work out of our metro-accessible Bethesda, MD office.
Key Responsibilities:
A. Develop the brand strategy to increase brand awareness, relevance, differentiation and strength.
B. Lead and manage the new brand re-design and position.
C. Develop the go-to-market strategy to attract new followers, leads, donors in order to take an action.
D. Manage the website, content, video and storytelling and activate the brand through strategic brand relationships.
E. Produce brand creative concepts, templates, collateral and key signature pieces.
F. Act as the brand expert and day-to-day contact, serving as brand guidance for organization
G. Interface with senior leadership, fundraising, communications, direct response agencies and legal teams.
H. Monitor and report out on creative, competitive, media landscape and provide insights and innovative ideas and opportunities to the organization.
I. Lead events and annual Gala strategy and implementation.
J. Effective leadership of team and cross-functional team representation.
Basic Requirements:
Bachelor's degree
5-8 years brand marketing experience
Minimum 5 years of experience managing direct reports
Experience presenting to senior leadership, board of director and agencies
Experience in digital including social strategy, influencer strategies, SEO, SEM, Google Analytics, Ad Words
Must be results and detail-oriented
Demonstrated ability to react effectively to unanticipated circumstances, opportunities, and competing situations
Ability to travel international and domestic up to 20%.
Ability to work a flexible schedule when required?including evenings, weekends, holidays or long hours to meet fundraising commitments
Preferred Qualifications:
Experience working in non-profit, NGO or International sector
Experience working in ad agency or digital agency
Experience as creative lead
Professional Skills:
Excellent judgment, analytical, and decision-making skills
Integrity and an unwavering commitment to the highest degree of personal and professional ethical standards
Outstanding interpersonal skills and the ability to interact and engage with a broad and diverse audience
Demonstrated creative problem solving abilities
A consultative, advisory leadership style with the ability to constructively challenge assumptions
Excellent interpersonal communications skills with a natural inclination to keep key constituents informed while maintaining confidentiality as appropriate.
Demonstrated ability to handle pressure, tension, ambiguity, changing priorities, and multiple viewpoints in a manner consistent with Project HOPE's core values.
Commitment to the mission of Project HOPE

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